Learn how to build your illustration business using sound principles and proven techniques

In this tutorial you will be walked through a series of steps that focus on understanding how to make money from illustration. This area is sorely lacking from most art schools and this video goes into detail how each part of the illustration market works and how you can use that to your advantage. This video works for anyone no matter where you are in your career (beginner to pro).


In this class you will learn:

  • What it means to be a professional illustrator

  • Why most artists fail

  • How to figure out where you are in your career and what you should be focusing on

  • How the business of being an illustrator actually works

  • How to set yourself up as a business and get work

  • How to avoid mistakes that I (and many of my colleagues) have made

Stay on track with your art goals!

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About the Instructor

Illustrator Extraodinare Lee White

Lee White is a children's book illustrator based in Colorado. He has been illustrating books for the past 20 years and has over 30 titles to his name. His latest book, This Pretty Planet, was released in November 2020. He also teaches all his painting secrets at SVSLearn.com and workshops around the country.

Who should take this course:

This class is part of a three part series, so the following SVS Learn courses would be helpful after completing this part of the course:

Course curriculum

    1. Introduction

    2. Let's Start A Business

    3. Assignment 1: Think Like a Business

    1. Building Your Business: Customers!

    2. Customers: Publishing

    3. Customers: Entertainment

    4. Customers: Fine Art

    5. Customers: Advertising

    6. Our Customers: Conclusion and Pro Tip

    7. Assignment 2: Analyzing Where You Fit

    1. Phases of Career

    2. Working in Illustration

    3. Building Your Business: How You Work

    4. Building Your Business: Where You Work

    5. Assignment 3: Organizing Your Time and Space

    1. Building Your Portfolio

    2. Assignment 4: Organizing Your Portfolio

    1. Downloads

About this course

  • 18 lessons
  • 3 hours of video content
  • 17 Videos
  • 3 Downloads

Reviews

5 star rating

A gem, full of useful information!

Carina Povarchik

It opened my eyes in really lot of important details. I'm now revising my whole thing :) And it's right, people usually doesn't talk about this, and in art ...

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It opened my eyes in really lot of important details. I'm now revising my whole thing :) And it's right, people usually doesn't talk about this, and in art schools money is never mentioned. So many gems here, I'm glad I did it!!!!!!!!

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5 star rating

I wish I was taugh this in school

Caroline Knight

For some reasons, the financial aspect of the career of an artist is a topic that isn’t discussed in schools, which can be damaging for Arts students, since ...

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For some reasons, the financial aspect of the career of an artist is a topic that isn’t discussed in schools, which can be damaging for Arts students, since most of them are plagued with phenomenal debts and unrealistic vision of the Art industry. Being an artist isn’t only about the technicality of art, it is also about how to sell our art to potential customers. We have to learn the financial reality along with the challenges that comes with it. Lee White is a great teacher and he’s amazing for coming up with such an important topic. I do highly recommend this course for however who is serious about having a career in illustration.

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5 star rating

Sets things in motion

Si Gross

This course has helped me to turn my disorganised art life into some sort of order. Now I can see a clearer plan on how to arrange my portfolio. Make it into...

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This course has helped me to turn my disorganised art life into some sort of order. Now I can see a clearer plan on how to arrange my portfolio. Make it into something cohesive for the client and avoid selfish choices.

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5 star rating

Thorough and informative

Reka Kovacs

I absolutely loved this class! It gives a great overview of different segments of the industries, providing quality information open, honest as brutal as n...

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I absolutely loved this class! It gives a great overview of different segments of the industries, providing quality information open, honest as brutal as necessary and as helpful as one can be. :) Amazing content. I'm looking eager to return for the followups of the class, but I shall go off with my rush of enthusiasm and think things through now. :) Thank you!

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5 star rating

Excellent overview of the Illustration Industry... must r...

Bethany Hissong

I was surprised at the great amount of info Lee presents because of his vast knowledge of working in different disciplines of Illustration. I am trying to ge...

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I was surprised at the great amount of info Lee presents because of his vast knowledge of working in different disciplines of Illustration. I am trying to get back into a career that I put on hold while raising my kids, so this info is a little more directed at students than someone like me, but my son in college is also going to pursue an illustration career in the entertainment industry so this info was invaluable! For myself, it really helped me to focus on what I actually want to achieve with my career and a realistic view of what I can expect. The industry is continually changing and it is important to know just how everything works. The gallery info was especially eye-opening! We have such a romantic view of illustration but at the end of the day, there is a big difference in making it a career versus a hobby!

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5 star rating

Excellent and honest course

Anna T

I'm just starting to set myself up as an illustrator and this course put me on the right path. I've watched a lot of videos on art but none that has been so ...

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I'm just starting to set myself up as an illustrator and this course put me on the right path. I've watched a lot of videos on art but none that has been so full of industry knowledge, helpful time management tips and advice on how to be a professional. I wish I'd known all of this years ago. Thank you Lee White! :)

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5 star rating

Excellent Presentation.

Jo Pal

This presentation was well prepared and filled with great information. It would be nice to have other presentations such as this focusing on other art careers.

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This presentation was well prepared and filled with great information. It would be nice to have other presentations such as this focusing on other art careers.

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