Building on Part 1 of this course, Part 2 will focus on the details of starting your business

In this video we will walk through all the steps to getting started on the right track. Focusing on 5 different sections, we will cover:

  1. Setting up the basics of your business
  2. Market Analysis and how you fit in
  3. Setting up your studio
  4. Advertising and Marketing
  5. Finances


This in depth video provides a very detailed worksheet for you to use and follow along with. The worksheets are intended to be used in Excel, Numbers, or any pdf reader (note: Numbers and Excel work best).

This class will prepare you to really dive in and get your career going.

In this class you will learn:

  • Setting up the basics of your business

  • Market Analysis and how you fit in

  • Setting up your studio

  • Advertising and Marketing

  • Finances

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About the Instructor

Illustrator Extraodinare

Lee White

Lee White is a children's book illustrator based in Colorado. He has been illustrating books for the past 20 years and has over 30 titles to his name. His latest book, This Pretty Planet, was released in November 2020. He also teaches all his painting secrets at SVSLearn.com and workshops around the country.

Who should take this course:

This class is part of a three part series, so the following SVS Learn courses would be helpful before or after completing this part of the course:

Course curriculum

  1. 1
    • Introduction and Updates to Part 1

    • The Business Plan: Introduction to The Business Plan Worksheet

    • The Business Plan: A Closer Look

    • The Business Plan: Market Analysis

    • The Business Plan: Setting Up Your Workspace

    • The Business Plan: Advertising and Marketing

    • The Business Plan: Finances

    • Downloads

  • 7

    Videos

  • 2.3

    Hours

  • 5

    PDF

Reviews

5 star rating

A Huge Thanks!

Oliver Benavidez

A huge thank you to Lee for putting this large body of content together and sharing it with this community. All three volumes are gold. It was a relief to me...

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A huge thank you to Lee for putting this large body of content together and sharing it with this community. All three volumes are gold. It was a relief to me to that there was finally an answer to that age-old question of "What now?" after graduating from art school. This is one of the best if not the best primer for anyone wanting to pursue this endeavor professionally.

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5 star rating

Very helpful!

Stéphanie Pernet-solliet

Thank you so much for this video series, I learnt so much about illustration business. I really enjoy your way of presenting things.

Thank you so much for this video series, I learnt so much about illustration business. I really enjoy your way of presenting things.

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5 star rating

SO useful!!!!

Carina Povarchik

Thank you Lee, really a lot of good information, I'm so thankful!!!

Thank you Lee, really a lot of good information, I'm so thankful!!!

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