Great ideas aren't found, they are forged.

Ideas are pursued, shaped, refined and crafted. The world of commercial art requires the professional visual artist, illustrator, animator and designer to work within the confines of time, space, audience and story. 

IDEATION LAB Part O1 introduces specific methodologies for generating authentic ideas within the limitations of commercial projects.

Discovered and put to use through my 20 + career as an illustrator, artist, writer, Professor and as Founder of Legendeer, this program outlines an explanation of the problems that we face, and delivers a specific process by which to solve them. I have shared and refined the principles of this course over years of teaching professionals and students across disciplines as varied as illustration, animation, design, painting, gaming, comics, science fiction, fantasy, fashion, business, dance, advertising, editorial, and illustrated books.

Course Overview:

Learn to generate unique ideas that communicate powerful messages. Ideation Lab Part O1 is dedicated to understanding how to work within the confines of client projects and to use those limitations as powerful tools in shaping a unique ideas.

Receive twice a week video lessons, assignments, demonstrations, case studies and relevant course materials. 

Course Outcomes:

Students completing this 4 week course will have a clear understanding in how to approach client problem solving and limitations and how to use those limitations to produce intelligent and thoughtful solutions. Students will leave this course having identified the next steps required to move them forward in their creative development.

Course Goals:

Over the past twenty years working as a professional commercial artist and Professor, I have developed a specific methodology to teaching that is designed to make efficient use of student time and to shorten the time it takes to develop more advanced, professional level skills. Students will have three types of assignments listed as:

Primary, Secondary and a Final Project. Each type focuses on different levels of skill, idea, process and completion.

Learn how to:

  • Break down complex stories into simple elements.
  • Develop your own creative way of shaping and sharing ideas.
  • Generate creative solutions within client constraints.
  • Give yourself relevant assignments for your own  professional development.
  • Better understand when ideas working.
  • Use specific tools and materials to amplify your concepts.

This course is made up of three types of videos:

1: Lessons- Videos that address specific topics each week.

2: Demos- Video lessons that demonstrate specific techniques, processes and applications

3: Case Studies- Videos that feature projects from inception to completion across a wide range of project types.

Course Level:

Beginning to Intermediate. 

Course Requirements:

Commitment, Time, Computer access, Quality internet connection.


To be listed.


Course Delivery:

This 4 week course consists of twice a week classes in the form of videos, assignments, demonstrations and/or handouts.

In each lesson, the Instructor will present a new topic related to Idea Development. This will consist of video lectures, demos, pdf handouts, and related materials.

Included with the class:

  • Access to all class materials during your enrollment
  • Discussion area to ask work with other students in a peer-to-peer format
  • Downloadable homework and resource files
  • Written assignments and visual assignments


  • Cost is $99 for non-members of SVSLearn and $89 for SVSLearn members. To subscribe, enroll in the monthly or annual plan.
  • There will be weekly assignments (plan for this!)

Student Output:

9 fully realized value thumbnails and related process work 

3 fully realized grayscale drawings, 

3 media studies, 

1 fully realized final complete portfolio pieces.



  • Primary- 1 Per week at (2-3 hours+). Ideation and Design process work
  • Secondary- 1 Per week (1 hour). Skill development through media experiments
  • FINAL- 1 Fully realized finished illustration/image the last week of the course.


Refund Policy:
* cancellation up to 14 days before class starts: full refund
* cancellation 1 - 13 days before class starts: 75% refund
* cancellation during the first week of class: 50% refund
* cancellation during the second week of class and after: 0%

Please Note: When you enroll, we are reserving your seat, and others are not able to sign up. Because it can be challenging to fill seats when there are last minute cancellations, we only offer partial refunds once we are within 13 days of the class start date. However, if you are able to sell your seat to another student, we are happy to give a full refund 😀

Course curriculum

  • 1


    • START HERE: OOA_Lesson OO: Orientation

    • OOB_Download: Assignment Sheet

    • OOC: Video: Course Introduction

    • OOD: Video: Importance of Ideas

    • OOE: Video: Project Organization & Ledger

    • OOFA_Download: Project Ledger (PDF)

    • OOFB_Download: Project Ledger (Excel)

    • OOG_Download: Glossary of Terms

    • OOH_Sketchbook Example

    • ORIENTATION- Discussion

  • 2

    CLASS I. Narrative

    • O1_Lesson O1: Narrative

    • O2_Assignment Sheet: Week O1

    • O3_Video: Limitations

    • O4_Video: Sketchbooks

    • O5_Download: Commercial Art Model

    • O6_Download: Narrative Illustration Process

    • O6B_Download: Narrative Illustration Examples

    • O7_Video: Case Study O1: Narrative Illustration

    • O8_Video: Demonstration O1: Silhouettes

    • O9_Video: 3-Sided Box in Commercial Art

    • 10_Download: 3- Sided Box

    • Homework and Discussion: Week O1

  • 3

    CLASS II. Narrative (continued)

    • 11_Lesson O2: The Narrative Storyteller

    • 12_Drawing Demonstration- Space Suit Apollo 11

    • 13_ASSIGNMENT: Week O1 Submission & Discussion Thread

  • 4

    CLASS III. Conceptual

    • 13_Lesson O3: Conceptual

    • 14_Assignment Sheet: Week O2

    • 15_Video: Narrative VS Conceptual

    • 16_Case Study O2: Conceptual

    • 17_Download: Conceptual Illustration Process

  • 5

    CLASS IV. Conceptual (continued)

    • 18_Lesson O4: Conceptual (continued)

    • 19_Video: Demonstration O2: Monotype

    • Assignment: Week O2 Submission & Discussion Thread

  • 6

    CLASS V. Conceptual, Part 2

    • 2O_Lesson O5: Concept

    • 21_Download: Assignments Week O3

    • 22_Video: The Anatomy of Ideas: Bridge Building

    • 22B_Video Link with Transcripts: The Anatomy of Ideas: Bridge Building

  • 7

    CLASS VI. Conceptual, Part 2 (continued)

    • 23_Lesson O6: Concept

    • 24_Video: Mark-Making

    • Week O3 Submission & Discussion Thread

  • 8

    CLASS VII. Conceptual VS Narrative

    • 2O_Lesson O5: Concept + Narrative

    • 21_Download: Assignments Week O4

    • 22_Video: Commerical VS Personal

    • 23_Video: Case Study O3: Conceptual Narrative

  • 9

    CLASS VIII. Conceptual VS Narrative (continued)

    • 24_Lesson O6: Concept + Narrative (continued)

    • 25_Video: Demonstration: Mixed Media

    • Assignment: Week O4 Submission & Discussion Thread Spring 2O2O

  • 10

    CLASS IX. Execution & Workflow- Medium

    • 26_Lesson O7: Execution & Workflow

    • 27_Video: Distinction Model

    • 28_Download: Assignment Week O5

  • 11

    CLASS X. Our Tools- Medium

    • 29_Lesson: Time, tools, and a touch of faith

    • 30_Video: The four Acts of Creativity

    • Assignment: Week O5 Submission & Discussion Thread, Spring 2O2O

  • 12

    CLASS XI. Next Things

    • 31_Lesson O8: Our Tools/Final Class


    • 32_Download: Self-Directed Syllabus

Class kicks off Feb 14!

  • $99.00

    $99.00Ideation Lab: Part O1 VIDEO COURSE

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  • $89.00

    $89.00Ideation Lab: Part O1 VIDEO COURSE

    Buy Now

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