SOLD OUT FOR MAY 2019

Class Size: 12 seats 

Start Date: 5/6/19 (video orientation 5/3/19)

Live Sessions with Sterling: Sundays 7-9 PM EST

Duration: 5 amazing weeks

Cost: $250 subscribers, $275 nonsubscribers


LIVE Ideation Lab O2 is a five-week course designed to help you make Commercial Artwork Personal. Beyond the fundamental understanding of how to work within client limitations, this class is designed to help aspiring and seasoned professionals refine their approach to creative problem solving, material application and creative processes to give shape to their unique creative vision.


Refund Policy:

  • Cancellation up to 14 days before class starts: full refund
  • Cancellation 1-13 days before class starts: 75% refund
  • Cancellation during the first week of class: 50% refund
  • Cancellation during the second week of class and after: 0%


Please Note: When you enroll, we are reserving your seat, and others are not able to sign up. Because it can be challenging to fill seats when there are last minute cancellations, we only offer partial refunds once we are within 13 days of the class start date. However, if you are able to sell your seat to another student, we are happy to give a full refund.

About the Instructor

Sterling Hundley

Illustrator, Professor, Legendeer Founder

Sterling Hundley

Sterling Hundley is an internationally recognized illustrator, educator and speaker based in Richmond, Virginia. For nearly 20 years, Hundley's work has garnered International acclaim with commissions for clients as varied as Rolling Stone, Marvel, the Grammys, GQ, the New Yorker, the New York Times, the Los Angeles Times, the Washington Post, Red Bull, Harper Collins, Penguin, Random House, and Primary League Baseball. Sterling's work has been recognized by Graphis, Society of Illustrators New York, Society of Illustrators Los Angeles, Victoria and Albert Museum, 3 x 3, Communication Arts Magazines, Step Inside Design, Print and many others. He is the recipient of five medals from the Society of Illustrators New York and the "Best Overall" and "Best Illustrated Book" awards from the Victoria & Albert Museum in London England. Hundley is currently pursuing a career as a Painter, creating personal work for exhibition.

Course curriculum

  • 1

    00b: ORIENTATION: IDEATION LAB O2

  • 2

    Ideation Lab O1: Review materials

    • O7b. ILO1: IDEATION LAB O1: Commercial Art- REVIEW MATERIALS
    • O8b. ILO1: Problem-Solving VS. Problem-Framing
    • O9b. ILO1: VIDEO: MARK-MAKING
    • 1Ob. ILO1: Lesson 08: OUR TOOLS
    • 11b. ILO1:. Video: Distinction Model
    • 12b. ILO1: Distinction Model PDF
    • 13b. ILO1:: Lesson 1O: Get to Work
  • 3

    WEEK 1/Class O1: Content- External Narrative

    • Introductions: themes, mission statement, research, introductions, social links
    • 1. Lesson O1: Commercial Work VS. Personal Work
    • 2. IDEATION LAB 02 COMMERCIAL VS PERSONAL_RESEARCH
    • 3. Week O1- Assignments & Syllabus
  • 4

    WEEK 1/Class O2: Content- Internal Narrative

    • 4. Lesson O2B: Audience VS Industry
    • 5. CASE STUDY: Gallery Exhibition: The Spoils
    • 6. The Ugly Truth Assignment
    • 7. Ugly Truth: Assignment
    • Ideation Lab O2, Week O1: Recorded Class link
    • Q & A: Week O1
  • 5

    WEEK 2/Class O3: Content: Internal VS. External

    • 8. Lesson: CHOOSE
    • 9: Assignments & Syllabus Week O2
    • 10. Problem-Framing & Research
    • 11: Story
    • option 1. COMMERCIAL WORK CURRICULUM
    • option 2. PERSONAL WORK CURRICULUM
    • The Ugly Truth Assignment: HW and Q & A
    • Class O3: Q & A
  • 6

    WEEK 2/Class O4: Context

    • 12. CONTEXT
    • 13. CONTEXT: CASE STUDY- MURAL, Bogota, Colombia
    • CLASS CRITIQUE, May 20th
  • 7

    WEEK 3/Class O5: Time

    • 14. Lesson: TIME
    • 15: NOTECARD Demonstration
    • 16. Assignments & Syllabus Week O3
    • Q & A: WEEK O3
  • 8

    WEEK 3/Class O6: Space

    • 17. SPACE
    • 18. SPACE: PERSONAL WORK & CONTEXT
    • CRITIQUE WEEK O3 RECORDING
  • 9

    Week 4/Class O7: Bound

    • 19. Bound
    • 20. Assignments & Syllabus Week O4
    • Q & A: Week O4
  • 10

    Week 4/Class O8: Have something to say

    • 21. Have Something to Say
    • CRITIQUE WEEK O4 RECORDING
  • 11

    Week 5/Class O9: Armature Building

    • 22. Armature Building
    • Q & A: Week O5- Homework Submissions
  • 12

    Week 5/Class 1O: Tuning Fork Model, Personal Voice

    • 23. Tuning Fork Model for personal voice development
    • CRITIQUE: WEEK O5 RECORDING
  • 13

    Conclusion and Continuation

    • 24. NEXT STEPS
    • 25. Next Things

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