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Learn from instructors who made $500,000+ on their own self-published products!

What's included:

  • Premium Course Content

    9 weeks of premium video content to guide you step-by-step through the process of self-publishing your project

  • Live Zoom Sessions

    Weekly group Zoom sessions with the instructors to ask all your burning questions

  • Exclusive Discord Community

    A platform for students to meet fellow classmates, get feedback on projects, or just hang out

  • Free Bonus Materials

    Free bonus materials to help build your entrepreneurial skills, a $150 value

  • Self-Publishing Blueprint

    A step-by-step map for taking your product through each of the 5 phases of self-publishing

  • Expert Instructors

    3 self-published illustrators to help guide you through the process of bringing your project to print

About the Instructors

Illustrator/Cartoonist Jake Parker

For the last 25 years Jake has worked on everything from animated films to comics to picture books. For several years he worked for Reel FX and Blue Sky Studios on such projects as Horton Hears a Who, Rio, and Epic. He is the creator of the popular Inktober drawing challenge. Jake currently works as an illustrator and cartoonist on children's books and comics. He works out of his home studio in Arizona.

Illustrator Extraodinare Lee White

Lee White is a children's book illustrator based in Colorado. He has been illustrating books for the past 20 years and has over 30 titles to his name. His latest book, This Pretty Planet, was released in November 2020. He also teaches all his painting secrets at SVSLearn.com and workshops around the country.

Illustrator Will Terry

Will Terry has been a freelance illustrator for 26 years. He got his start working for magazines and newspapers in the Washington D.C. area. His early clients include publications such as Time, Money, WSJ and ads for Sprint, Pizza Hut, Fed Ex, and Master Card. He has illustrated about 30 children’s books for a number of publishers, including Random House, Simon & Schuster, Scholastic, and Penguin. When he's not mountain biking, hiking, or snowboarding he works out of the svslearn.com office in Provo Utah. 
What Our Past Students Are Saying

This course is perfect for any experience level. Whether you're a self-taught artist making your first project or a seasoned professional looking to break away from the industry and create your own passion project. The information and personal experiences shared by these three pros is so practical and honest and doesn't shy away from the nitty-gritty details that us artists tend to be intimidated by. Jake, Lee, and Will are the perfect trio to teach self-publishing. Their pooled knowledge strengthens the course 3X!

Michael Vallado Past Student

Your in-depth presentations, plus honest experiential anecdotes, were incredibly helpful. I've been a working artist for over 50 years, and there were quite a few moments when I wanted to say to each of you: Thank You for telling it like it is. Creating artful, salable content, working a business, envisioning and planning project outcomes, learning the nuts and bolts of self-promotion - it all rang true.

Robin Chilstrom Past Student

This should be a required course in all university curriculums! Since joining SVS, I have started my portfolio website, increased my exposure on social media, had two books published that I illustrated with a publisher, and am now on the verge of launching my online store and self-publishing my first children's book as an author/ illustrator. I feel like I have the tools to start getting my hands dirty! Thank you, guys, for pioneering the way for all us wayward creators out here in the wild.

Kelly Lane Past Student

Frequently Asked Questions
It's for all you dreamers and entrepreneurs out there! If you are an illustrator who wants to turn your idea for a book or product into reality, this class is for you.
Nope! Although it's helpful to have a book or product idea so you can hit the ground running, it's not required. The class can actually help you generate a book or product idea if you don't already have one.
Class kicks off on September 12, 2024! Each week, new content will be released until the course is done (9 weeks total).
The group Zoom meetings are every Thursday, alternating between 7pm PDT and 10am PDT. The first meeting is a Meet and Greet to get to know each other and starts at 7pm PDT on Sept 12. Please note: We switch to PST on Nov 3 in the US.
As long as SVSLearn is around! Once you purchase the class you are free to access the content anytime. Since your purchase never expires you can take as much time as you need to create the images that will end up in your portfolio.
Yes! We offer two options: 3 monthly payments of $267, or 5 monthly payments of $160. Please note that the 5 month payment plan is only available through July 8.
This class is intended for anyone who wants to publish their own book or product! The content is good for a beginner as you can use it as you build your skill set. Advanced students or professionals will be able to use the content immediately to start planning a product launch.
Possibly! The class includes a live Zoom session each week where the instructors will answer questions and talk about some of the common issues that students run into. However, the instructors aren't able to critique every student individually each week, due to time and cost.
Once you enroll, a student account will automatically be created for you. This is where you will find the class content, the bonus materials and the invite to the private discord group. Please note the main course content will be released on a weekly basis once the course officially kicks off. Each week, the course content will be released for you to watch on your own schedule. You'll also have the opportunity to join a live Zoom session with the instructors to ask any questions you may have.
We have the class broken into 9 weekly sessions, but you have as much time as you need to complete the course. Some parts of the course will take longer than others, so the overall length of time will vary from person to person. You always have access to the content so we encourage you to take as much time as you need to create your best work.
No, it is not. SPPro was designed to be a deep dive into self-publishing, with a live component for students to ask questions of the instructors. SVSLearn, on the other hand, is a self-directed curriculum geared toward building basic illustration skills through video-only instruction.
100% refund if you cancel by Week 2. 50% refund if you cancel by Week 3. No refunds after Week 3. But you'll love it so much you won't need one!

Schedule and Agenda

All times are Pacific Time

  • Thu Sep 12: Class Kick Off!

    It's go time! We'll kick things off with a live meet and greet to get to know each other.

  • Thu Sep 19: Week 1 Zoom

  • Thu Sep 26: Week 2 Zoom

  • Thu Oct 3: Week 3 Zoom

  • Thu Oct 10: Week 4 Zoom

  • Thu Oct 17: Week 5 Zoom

  • Thu Oct 24: Week 6 Zoom

  • Wed Oct 30: Week 7 Zoom

  • Thu Nov 7: Week 8 Zoom

  • Thu Nov 14: Week 9 Zoom

Still Got Questions?

Watch our Q&A! Discover if this is the right class for you.

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The Course Curriculum

9 Week Course

WEEK 1: Intro to Self Publishing

LECTURE 1.1: The 5 Steps to Self-Publishing Success
LECTURE 1.2: Introduction to Self-Publishing
LECTURE 1.3: How to be an Entrepreneur
LECTURE 1.4: The Map
LECTURE 1.5: The Idea
HOMEWORK 1.6A: The Idea Worksheet
HOMEWORK 1.6B: The Idea worksheet slides
RESOURCES 1.7A: Week 1 Slides
RESOURCES 1.7B: Map
RESOURCES 1.7C: The Map in 3 Parts

Week 2: Planning Your Project

LECTURE 2.1: Easing into it- Start Small
LECTURE 2.2: Timelines and Planning
LECTURE 2.3: Building Your Project
LECTURE 2.4: Building the Team
LECTURE 2.5: Minimum Viable Product
LECTURE 2.6: Trademarks
HOMEWORK 2.7A: Project Plan
HOMEWORK 2.7B: Project Plan files
RESOURCES 2.8A: Week 2 Slides
RESOURCES 2.8B: Additional Worksheets

WEEK 3: Grow Your Fans - Build

LECTURE 3.1: Starting Facebook Groups
LECTURE 3.2: Email list
LECTURE 3.3: Social media - YouTube, IG, TT
LECTURE 3.4: In-Person Events
HOMEWORK 3.5: Homework Instructions
RESOURCES 3.6: Week 3 Slides

WEEK 4: Grow Your Fans - Borrow

LECTURE 4.1 Joining Facebook Groups
LECTURE 4.2 Influencers and affiliates
HOMEWORK 4.3: Homework Instructions
RESOURCES 4.4A: Week 4 Slides

WEEK 5: Grow Your Fans - Buy

LECTURE 5.1: BackerKit
LECTURE 5.2: Running Facebook Ads
LECTURE 5.3: Running Pinterest Ads
HOMEWORK 5.4: Homework Instructions
RESOURCES 5.5: Week 5 Slides

WEEK 6: Funding Your Project

LECTURE 6.1: Fundraising Options
LECTURE 6.2.1: Kickstarter Roadmap
LECTURE 6.2.2: Find Your Funding Goal
LECTURE 6.2.3: Setting Up Your Kickstarter
LECTURE 6.2.4: Reward Tiers
LECTURE 6.2.5: The Campaign Page
LECTURE 6.2.6: Kickstarter URLs
LECTURE 6.2.7: The Pre-Launch Page
LECTURE 6.2.8: The Kickstarter Updates
LECTURE 6.2.9: The Kickstarter Estimator
LECTURE 6.3: Selling Post-Kickstarter
HOMEWORK 6.4: Homework Instructions
RESOURCES 6.5A: Week 6 Slides
RESOURCES 6.5B: Additional Worksheets
RESOURCES 6.5C: Kickstarter Campaign Estimator
RESOURCES 6.5D: Kickstarter Checklist

WEEK 7: Production/Printing/Manufacture

LECTURE 7.1.1: Designing your Product
LECTURE 7.1.2: Making Stickers
LECTURE 7.1.3: Making Pins
LECTURE 7.2: Getting Quotes
LECTURE 7.3: Hiring an Editor
LECTURE 7.4: Printing Methods
LECTURE 7.5: ISBNs and Barcodes
HOMEWORK 7.6: Homework Instructions
RESOURCES 7.7A: Week 7 Slides

WEEK 8: Selling and Distribution

LECTURE 8.1: Selling at Tradeshows
LECTURE 8.2.1 Selling at School
LECTURE 8.2.2: Librarian Mailing Lists
LECTURE 8.3: Shipping it Yourself
LECTURE 8.4: Dropshipping
LECTURE 8.5: Running an Online Shop
LECTURE 8.6: Selling on Amazon
LECTURE 8.7: Amazon Print On Demand
LECTURE 8.8: Selling Wholesale
HOMEWORK 8.9: Homework Instructions
RESOURCES 8.10A: Week 8 Slides

WEEK 9: Success Stories

LECTURE 9.1: Will Terry - Pickleball Paul
LECTURE 9.2: Lee White - Tarot Deck
LECTURE 9.3: Jake Parker - Robots Book
LECTURE 9.4: Conclusion
RESOURCES 9.5A: Week 9 Slides