Put your art to work for you!

Although this class ventures outside of our main objective of narrative illustration, it also gives very powerful information on how you can generate income with your artwork. Staying relevant and getting paid for artwork helps the artist stay in the game longer.

This class is the first in a series that will expose you to the world of "licensing." Licensing is when artists sell their work to companies who produce physical products such as gift wrap, decorative bags, flags, signs, fabrics, etc. 

In this introductory class, Gina Jane goes over the basics of how to get your work in retail stores. You can literally use the same artwork on all kinds of different products! 

"You can take the art you've already got, and turn it into a product that makes you money over and over again." - Gina Jane

She will cover everything from finding a manufacturer, to formatting your work, to getting paid. Learn how to be selective and find the companies that are a good fit for your style.

Gina Jane got her start painting wooden crafts and eventually transitioned into licensing her own artwork for retailers. This is her first class with SVSLearn.

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About the Instructor

Illustrator/ Graphic Designer

Gina Jane

Gina is an amazing illustrator and graphic designer. She has been designing art for products for over 30 years. Some of her clients include: Target, Michaels, Walmart, Dollar Tree, Jo-Ann Stores Inc, Lowes, and Amazon, to name just a few. Her art is heartwarming and she has a depth of experience in both creating art and in working with a variety of clients.

Course curriculum

  • 1

    Part 1- Introduction

    • Introduction

  • 2

    Part 2- Getting Started

    • Getting Started: Finding A Manufacturer

  • 3

    Part 3- Style

    • What Style of Art Should I Use? Knowing Where Your Art Fits In

  • 4

    Part 4- Formatting Work

    • Formatting Your Work

    • Formatting Your Work Part 2

  • 5

    Part 5- Getting Paid

    • Getting Paid: Setting Terms

  • 6

    Part 6- Conclusion

    • Conclusion

  • 7

    Downloads

    • Royalty Report Sample 1

    • Royalty Report Sample 2

    • List of Product Categories

    • How To Email Art Directors Example

    • Class Notes, Assignments

    • Royalties, Advances, Flat Fees

    • Contract Example (page 1)

    • Contract Example (page 2)

    • Manufacturers List

  • 8

    Templates

    • Flag

    • Gift Bag 12x15

    • Gift Bag 8x10 Horizontal

    • Gift Bag 8x10 Vertical

    • Greeting Card 5x7 Vertical

    • Greeting Card 5x7 Vertical Set of 4

    • Greeting Card 5x7 Horizontal Set of 4

    • Greeting Card 5x7 Horizontal

    • Mailbox Wrap Sample

    • Mailbox Wrap

    • Partyware Plates Napkins

    • Partyware Napkins Lunch

    • Partyware Plate 7"

    • Rug 22x30

    • Shopping List Sample

    • Shopping List

  • 7

    Videos with 2.5 hours of content

  • 9

    PDFs

  • 16

    Downloads

Reviews

How to Get Your Art on Products Sold in Retail Stores

Agy Wilson

I found the information to be fullsome, thought provoking and credible (though the proof will be in the pudding, when I actually take the plunge to see is I...

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I found the information to be fullsome, thought provoking and credible (though the proof will be in the pudding, when I actually take the plunge to see is I can do this, which will have to do as much with my work as the course). That said, I feel much more secure moving forward, from the practicality of process, and setting up the business for success, right on down to how and whom to approach, how to research and create my assets. I would highly recommend this course to anyone thinking of licensing their work. Really, some of the advice (being gracious and easy to work with, organized and knowledgeable about the business and market, for instance) is great advice in ANY service based industries. Yet another great course from Society of Visual Storytelling.

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Straight forward and thorough. This course is PACKED with...

Michael Mattocks

This course is so well done and thorough its almost as if the instructor Gina Jane is guiding you personally step by step through this whole process. Gina do...

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This course is so well done and thorough its almost as if the instructor Gina Jane is guiding you personally step by step through this whole process. Gina does a fantastic job and this course is PACKED with information.

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Very Helpful!

Kasey Snow

I've been very curious about this side of the industry for a while, thank you for the class! If there is ever a part two, I would love a more in-depth look ...

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I've been very curious about this side of the industry for a while, thank you for the class! If there is ever a part two, I would love a more in-depth look at the business side of things. Everything from finding an agent for licensing (or is that the same for illustration?), more types of contract examples, a deeper look at file organization (visual examples), etc.

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How to Get Your Art on Products Sold in Retail Stores

Christa Lawrence

Very informative for those of us who knew little about licensing!

Very informative for those of us who knew little about licensing!

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Had No Idea - Thanks for this class!

Cathlyn Driscoll

This class was amazing. I had always wondered about the merch I buy in stores and how it all works. Now I know and have valuable templates too! The instructi...

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This class was amazing. I had always wondered about the merch I buy in stores and how it all works. Now I know and have valuable templates too! The instructions are clear and the step by step information was so incredibly helpful. This was just what I needed. Many thanks.

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How to Get Your Art on Products Sold in Retail Stores

Dorna Diven

Art licensing

Sonia UTTING

Super helpful, tons of great advice!

Super helpful, tons of great advice!

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Great, informative class on a possible add on market for...

Susan Szecsi

Gina Jane introduces us to the retail store market. Using her vast experience she explains very well how to enter a huge market, find your niche and avoid pi...

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Gina Jane introduces us to the retail store market. Using her vast experience she explains very well how to enter a huge market, find your niche and avoid pitfalls. Excellent attachments (licensing, contracts, royalty) help us to understand the tid-bits of getting your art on various products.

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Great Lesson

Lorenzo Kirkpatrick

I really enjoyed this lesson. I wasn't even thinking about licensing and now it is a top priority for my art career. Please do more.

I really enjoyed this lesson. I wasn't even thinking about licensing and now it is a top priority for my art career. Please do more.

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Eye opening

William Palacio

Never knew there were so many ways to make income off of one image. So very interesting and lots of wonderful information.

Never knew there were so many ways to make income off of one image. So very interesting and lots of wonderful information.

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One of the best about art licensing!

Anastasia Kreker

Thank you Gina, for such a good class! A lot of highly valuable information about art licensing given at this class.

Thank you Gina, for such a good class! A lot of highly valuable information about art licensing given at this class.

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Excellent information ~ Take notes!

Mary Monson

Gina does a great job teaching all the essentials on this subject from first-hand experience I found quite valuable.

Gina does a great job teaching all the essentials on this subject from first-hand experience I found quite valuable.

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