Building on Part 1 of this course, Part 2 will focus on the details of starting your business

In this video we will walk through all the steps to getting started on the right track. Focusing on 5 different sections, we will cover:

  1. Setting up the basics of your business
  2. Market Analysis and how you fit in
  3. Setting up your studio
  4. Advertising and Marketing
  5. Finances


This in depth video provides a very detailed worksheet for you to use and follow along with. The worksheets are intended to be used in Excel, Numbers, or any pdf reader (note: Numbers and Excel work best).

This class will prepare you to really dive in and get your career going.

In this class you will learn:

  • Setting up the basics of your business

  • Market Analysis and how you fit in

  • Setting up your studio

  • Advertising and Marketing

  • Finances

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About the Instructor

Lee White

Illustrator Extraodinare

Lee White

Lee White has illustrated over 20 books and has an international client base. Some of his clients include:- National Geographic- Apple- Arthur Levine Publishing- Penguin Publishing- United Airlines- Scholasticand many more!Lee has been working for the past 15 years as a professional illustrator and has also taught at the college level for the past decade.

Who should take this course:

This class is part of a three part series, so the following SVS Learn courses would be helpful before or after completing this part of the course:

Course curriculum

  • 1

    New Chapter

    • Basics of your business
    • Market Analysis
    • Setting up your Studio
    • Advertising and Marketing
    • Finances
    • Downloads
  • 5

    Videos

  • 2.3

    Hours

  • 1

    PDF

Reviews

A Huge Thanks!

Oliver Benavidez

A huge thank you to Lee for putting this large body of content together and sharing it with this community. All three volumes are gold. It was a relief to me...

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A huge thank you to Lee for putting this large body of content together and sharing it with this community. All three volumes are gold. It was a relief to me to that there was finally an answer to that age-old question of "What now?" after graduating from art school. This is one of the best if not the best primer for anyone wanting to pursue this endeavor professionally.

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Very helpful!

Stéphanie Pernet-solliet

Thank you so much for this video series, I learnt so much about illustration business. I really enjoy your way of presenting things.

Thank you so much for this video series, I learnt so much about illustration business. I really enjoy your way of presenting things.

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SO useful!!!!

Carina Povarchik

Thank you Lee, really a lot of good information, I'm so thankful!!!

Thank you Lee, really a lot of good information, I'm so thankful!!!

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Our videos are custom made to show you how to get the skills necessary to break into the dynamic field of illustration.

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