Branding For Creatives
Your brand tells the story of you.
Brand Yourself for Success
As artists and writers we are selling ourselves as much as our art form. It's important to be aware that the brand we put out in the world can effect our business (for good or for bad). In this class Tannie will talk about why branding matters, how we can still be authentic within that brand, and how a consistent brand can guide us on the public platform, including social media.
In this class you will learn:
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What branding is and why it matters
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Definition of Branding
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Text length of individual points can be shorter or longer depending on your needs
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Why branding matters
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How to define what your brand is
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How to remain authentic within your brand
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Why you need a product
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Using your brand as a guide
Useful materials:
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Branding for Creatives
About the Instructor
Illustrator Tannie Smith
Tannie M. Smith is an illustrator who loves to collaborate on picture books, middle grade projects, and editorial illustrations. She also enjoys using her 10+ years of branding and communication experience to help other artists and creatives through workshops and online courses.
Tannie has a BFA from Texas State University in Communication Design. She currently lives in Lago Vista, (near Austin, TX) where she fervently fosters her love for Star Wars, Korean dramas, yoga and tacos.
Course curriculum
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Intro
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Branding
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Being Authentic
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Branding As A Guide
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Downloads
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About this course
- 5 lessons
- 1 hour of video content
- 4 Videoso
- 1 Download
Reviews
Great Advice
Geoffrey Gordon
Great overview for artists. I could relate to so much of this course as I have come from the same background as you. Although there were only a few new thin...
Read MoreGreat overview for artists. I could relate to so much of this course as I have come from the same background as you. Although there were only a few new things I picked up. Based on my knowledge of currently working in the same field you came from this is a great beginner segment to get artists started in the right direction. :)
Read LessTake this first!
Elizabeth Parziale
I admit that I judged this class by title alone. Assuming it was for people much further along in their art path careers I put it off for later. If I could g...
Read MoreI admit that I judged this class by title alone. Assuming it was for people much further along in their art path careers I put it off for later. If I could go back in time I would take this class very first. The tools for guidance are simple, effective and seasoned with genuine best practices and tips from an accomplished well spoken artist. Great class!
Read LessGreat motivation
Paul Nash
The course was great motivation to get my branding together and under the one Umbrella
The course was great motivation to get my branding together and under the one Umbrella
Read LessGreat way to take first steps in Branding
Juan Rodriguez
TO be honest I had no idea about what branding was and how to approach to it. I love the course, the examples the clarity how everything was explained. T...
Read MoreTO be honest I had no idea about what branding was and how to approach to it. I love the course, the examples the clarity how everything was explained. Thank you!
Read LessGreat !
Stéphanie Pernet-solliet
I already new most of it, but it was nice to have a reminder and it helped me to reorganize my thoughts on what I really wanted to do and promote ! I love th...
Read MoreI already new most of it, but it was nice to have a reminder and it helped me to reorganize my thoughts on what I really wanted to do and promote ! I love the umbrella... I made sure to open mine ! Thanks a lot.
Read LessGreat info
Mel Fling
Lots of things to think about.
Lots of things to think about.
Read LessVery helpful information
Cindy Dicks
Thank you for this well throughout lesson. It is well presented and takes away a lot of the confusion, particularly on the social media side, in a very easy...
Read MoreThank you for this well throughout lesson. It is well presented and takes away a lot of the confusion, particularly on the social media side, in a very easy to follow manner.
Read LessVery Helpful
Wilfredo Delgado
I always been passionate about art, as well the business part of it. I think brand is very, very important nowadays.
I always been passionate about art, as well the business part of it. I think brand is very, very important nowadays.
Read Less2 very enthusiastic thumbs up!
Becky Porter
I took feverish notes on everything she said! Great class, Tannie! Such helpful info. Most of us are our own Public Relations guy, and this is valuable info ...
Read MoreI took feverish notes on everything she said! Great class, Tannie! Such helpful info. Most of us are our own Public Relations guy, and this is valuable info that isn't always intuitive.
Read LessClear, Simple, and Useful
Brett Chalupa
Tannie Smith gives pragmatic and easy to understand advice on how to brand and promote yourself. It's great for someone like me who is always unsure how to b...
Read MoreTannie Smith gives pragmatic and easy to understand advice on how to brand and promote yourself. It's great for someone like me who is always unsure how to best approach social media and branding without seeming like a marketing robot.
Read LessVery Interesting and Clear
Jason Bowen
A polished clear presentation about branding. Really enjoyed it answered quite a few questions I had in my head. Great Video :)
A polished clear presentation about branding. Really enjoyed it answered quite a few questions I had in my head. Great Video :)
Read LessGreat tips
Cindy Rodella Purdy
Thanks for the course! Great tips and recommendations. Thanks for the book recommendation "Drawing is Magic" I got my copy and love it.
Thanks for the course! Great tips and recommendations. Thanks for the book recommendation "Drawing is Magic" I got my copy and love it.
Read Less