Brand Yourself for Success

As artists and writers we are selling ourselves as much as our art form. It's important to be aware that the brand we put out in the world can effect our business (for good or for bad). In this class Tannie will talk about why branding matters, how we can still be authentic within that brand, and how a consistent brand can guide us on the public platform, including social media. 

In this class you will learn:

  • What branding is and why it matters

  • Definition of Branding

  • Text length of individual points can be shorter or longer depending on your needs

  • Why branding matters

  • How to define what your brand is

  • How to remain authentic within your brand

  • Why you need a product

  • Using your brand as a guide

Useful materials:

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    $25.00Branding for Creatives

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About the Instructor

Illustrator

Tannie Smith

Tannie M. Smith is an Illustrator and Author in Austin, Texas. Previously she owned and operated the successful design and branding firm, tann|design. In 2011 she chose to close down her design business in order to spend more time with her family and return to illustration. Tannie has a strong appetite for knowledge and continuously seeks ways to learn and improve her skill by pestering any who are willing to teach her.

Course curriculum

  • 1

    Branding For Creatives

    • Intro

    • Branding

    • Being Authentic

    • Branding As A Guide

    • Downloads

  • 4

    Videos

  • 1

    Hour

  • 1

    Download

Reviews

Great Advice

Geoffrey Gordon

Great overview for artists. I could relate to so much of this course as I have come from the same background as you. Although there were only a few new thin...

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Great overview for artists. I could relate to so much of this course as I have come from the same background as you. Although there were only a few new things I picked up. Based on my knowledge of currently working in the same field you came from this is a great beginner segment to get artists started in the right direction. :)

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Take this first!

Elizabeth Parziale

I admit that I judged this class by title alone. Assuming it was for people much further along in their art path careers I put it off for later. If I could g...

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I admit that I judged this class by title alone. Assuming it was for people much further along in their art path careers I put it off for later. If I could go back in time I would take this class very first. The tools for guidance are simple, effective and seasoned with genuine best practices and tips from an accomplished well spoken artist. Great class!

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Great motivation

Paul Nash

The course was great motivation to get my branding together and under the one Umbrella

The course was great motivation to get my branding together and under the one Umbrella

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Great way to take first steps in Branding

Juan Rodriguez

TO be honest I had no idea about what branding was and how to approach to it. I love the course, the examples the clarity how everything was explained. T...

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TO be honest I had no idea about what branding was and how to approach to it. I love the course, the examples the clarity how everything was explained. Thank you!

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Great !

Stéphanie Pernet-solliet

I already new most of it, but it was nice to have a reminder and it helped me to reorganize my thoughts on what I really wanted to do and promote ! I love th...

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I already new most of it, but it was nice to have a reminder and it helped me to reorganize my thoughts on what I really wanted to do and promote ! I love the umbrella... I made sure to open mine ! Thanks a lot.

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Great info

First Last

Lots of things to think about.

Lots of things to think about.

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Very helpful information

Cindy Dicks

Thank you for this well throughout lesson. It is well presented and takes away a lot of the confusion, particularly on the social media side, in a very easy...

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Thank you for this well throughout lesson. It is well presented and takes away a lot of the confusion, particularly on the social media side, in a very easy to follow manner.

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Very Helpful

Wilfredo Delgado

I always been passionate about art, as well the business part of it. I think brand is very, very important nowadays.

I always been passionate about art, as well the business part of it. I think brand is very, very important nowadays.

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2 very enthusiastic thumbs up!

Becky Porter

I took feverish notes on everything she said! Great class, Tannie! Such helpful info. Most of us are our own Public Relations guy, and this is valuable info ...

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I took feverish notes on everything she said! Great class, Tannie! Such helpful info. Most of us are our own Public Relations guy, and this is valuable info that isn't always intuitive.

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Clear, Simple, and Useful

Brett Chalupa

Tannie Smith gives pragmatic and easy to understand advice on how to brand and promote yourself. It's great for someone like me who is always unsure how to b...

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Tannie Smith gives pragmatic and easy to understand advice on how to brand and promote yourself. It's great for someone like me who is always unsure how to best approach social media and branding without seeming like a marketing robot.

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Very Interesting and Clear

Jason Bowen

A polished clear presentation about branding. Really enjoyed it answered quite a few questions I had in my head. Great Video :)

A polished clear presentation about branding. Really enjoyed it answered quite a few questions I had in my head. Great Video :)

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Great tips

Cindy Rodella Purdy

Thanks for the course! Great tips and recommendations. Thanks for the book recommendation "Drawing is Magic" I got my copy and love it.

Thanks for the course! Great tips and recommendations. Thanks for the book recommendation "Drawing is Magic" I got my copy and love it.

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